Day 2: Where do I get a ‘Personal Brand’?

The simple answer to this question is: You Don’t.

You already have one, but what matters is whether you are aware of it or not.  For example, I have a very stylish, fashion conscious friend, (she works in the fashion industry) who regardless of all the other trends, always manages to incorporate some sort of scarf into her look, whether winter or summer, wool or silk etc.  It is part of her signature look – her personal brand.  She is aware of it and uses it because everyone she gets to know, is aware that she will always look fabulous and wear a scarf. 

If you use any forums with your work or hobbies, chances are you will have an avatar or a signature line which works just like the Nike “Just Do It” slogan.  It is part of your personal brand.

 Another colleague of mine has a reputation for doing things ‘by the book’.  They are very flexible, efficient and highly successful, but if it is not in the handbook or procedures, they are reticent to do it.  It helps that this particular ‘book’ works very well.

These small examples don’t mean that much on their own, but when combined with each other, image, communication and reputation, they create a brand presence that is recognisable when used repetitively to reinforce the ‘content’ of your messages to the outside world, whether with your CV, interviews, job applications and so on.

One comment which I have received in the past from organisations recruiting for staff that demonstrates the importance of a consistent personal brand is:

They were totally different at the second interview than at the first.

Now, each case where this comes up has to be looked at individually, so that things like different interviewers and even the weather (think about the effect that disasterous wet hair/clothing/sodden boots etc can have on your mood) can be taken into account, however, where these things are not the cause for the differences in what happened at the interview, it is inconsistent personal branding that confuses interviewers.

Questions to ask yourself:

  1. Is my personal brand consistently communicated?
  2. Does my brand match my aspirations?
  3. Is it an accurate representation of me and what I stand for?
  4. Do I think about my brand regularly?

PS:  100 days of posting is great when you have a consistent internet connection!  When you don’t it looks like it might stretch for a little while longer …..

Day 1: Your Personal Brand

Stop.  Right now.  Don’t send your CV or click on apply until you have read this message.

Is your Personal Brand ready?  Does it represent you:

  1. accurately?
  2. professionally?
  3. skillfully?
  4. presentation-ally (not sure if this is a word but matches the ally theme I have going on here!)

In other words

Does it sell you?

What is your Personal Brand?

Your Personal Brand does for you what all those adverts and slogans do for Nike, Coke, Pepsi [insert your successful brand of choice here].

Your Personal Brand is what describes, sells, presents, persuades, and attracts people, companies, friends and potential colleagues (girlfriends, boyfriends, the list is endless) to you.

It could be the way you look, your choice of font for your CV, your choice of vocabulary, your style of speech and so on.  Just like it is for [insert your successful brand of choice here].

There are many, many different things to consider when enhancing your Personal Brand, and it can take quite an investment of time and effort to get it right, so for now, before you press send on that email or post that CV, have a read through from the employers perspective.  Or better yet, get your father/best friend/girlfriend/guy who owns the corner shop to have a read through (as long as it is someone who is going to be honest) and ask them:

“Does this seem like the CV of someone you would hire to do [insert your job requirements here]?”

If they say, “whoops, you missed an ‘s’ in ‘succesful’,” or “yeah but do they really need to know that you enjoy drinking and clipping bonsai trees every night of the week”, then the next few articles on developing the presentation of your Personal Brand may be very useful.

Exactly!

This is a superb comment on how good communication between clients, agencies and candidates could save time, effort and reputation.

Whose side are they on anyway « Outsource, contract or employ

Tips

  1. Give your consultant a list of companies you don’t want to work with. – A good consultant would ask this.
  2. Make sure you meet your consultant face to face. – A good consultant would want to do this most of the time anyway.
  3. Do not give your consultant permission to send a CV anywhere without your consent. – A good consultant would ask this.

What I do…a rant about my industry (Recruitment)

I recruit.

Sorry, I’ll be a bit more specific.  I am a recruitment consultant.  There, I’ve said it.

I hate telling people what I do.  It conjures up pictures of pushy salespeople, unreturned phonecalls, unsuitable job interviews and your CV ending up on your bosses desk.  People give me a look of distrust and often sympathy.  Candidates often tell you that the only reason they are seeing you is because companies aren’t advertising in newspapers as much and only agencies advertise on the Internet.  Clients tell you that they havn’t got time to meet with you or give you a job description and just to “send me 20 or 30 CVs for me to review when I have chance”.  The environment is heavily targeted with constant pressure placed on you from every angle.

So why do I do it?  And why do I care what people think?  Most consultants are not that bothered, and if they were, would do something about the reputation that some of the industry has for less than ethical or customer service oriented practices.  I care because I am actually quite good at it.  I have regular clients, repeat business and receive testimonials and messages of thanks even if things don’t go smoothly 100% of the time.

I also enjoy the pressure, the environment, the challenge of finding that unique person that fits the unique requirements of that job.  That unique person will be successful in their job, the company will be more successful as a result, which means I have been successful.  One big circle of success.

Unfortunately, the industry reputation for ‘placing bums on seats’ (not my words, those of a client recently explaining why he doesn’t use recruitment consultants or agencies if he can help it) means that sometimes those of us out there who actually want to develop a long-term, successful career, suffer as a result.

It certainly doesn’t help that the staff turnover rates within recruitment are 4 or 5 times higher than other service industries.  “Every time someone from your company rings, it is a different person telling me that they have taken over from (Jane/John) and that things will be better from now on.  It never is – they just leave after 3 or 6 months as well”

So why don’t people stay in recruitment?  And why do you find the same people moving from one agency on the High Street to a competitor at the other end?  It is a self-fulfilling prophecy.  The industry asks a lot of new recruits, they don’t always get instant results, which means more pressure, meaning more stress, until, one day, they see a nice advert for that agency down the street that always seems to have the business they are trying to win, and they think:  OK, if I can’t do it here, I can do it there, they have some business and I will make lots of bonus.  The competitor agency is recruiting because their last consultant had exactly the same experience and ‘jumped ship’ to another competitor agency round the corner.  There, another circle.

That said, not all consultants do this, many of them are very successful and find their niche straight away and build up fine reputations.  But that, in my experience, is the rare exception.  Even though I had quite a successful time in one company, the other pressures that were placed on me to work 60 hour weeks, long commutes, admin work at home (and socialising for the entire weekend – the vast majority of my colleagues were young, free and single and straight from uni, compared to me, the old married woman of 27!) pushed my work life balance completely over the edge.  I learnt a huge amount from the company and they are extremely successful, but they lose so many new recruits who can’t hack it, or people like me who can’t commit their whole being.

Recruitment is a relationship based industry, it offers relationship based services, and it’s staff are successful because they can build new relationships.  The variety in the workload of a consultants is tremendous.

Comparing a Recruitment Consultant to an Advertising Salesperson is one way of putting it into perspective.  The Ad Salesperson gets to work and picks up the phone to businesses and individuals that want to buy a box on a piece of paper or a website (or a poster on a wall etc).  Their product is stored on a shelf, in a computer or on a server somewhere.  They can change the product to fit the client requirements (as long as the client is willing to pay!).  The Recruitment Consultant gets to work and the first two things they have to do are find some candidates and find some clients who have jobs they need filling.  Their candidates come in all shapes and sizes, flavours, ages, labelled differently, different uniforms and skills.  They also have personalities!  Their clients are unique, some large, some small, some technologically advanced, some still don’t have email (the look of shock on your face – yes some people still live without it!).  They too have personalities, brands and policies that you need to comply with.  Every day is different.

I have worked in high volume, fast paced temporary labour, through to senior level, executive and professional search and selection.  The way I have worked hasn’t really changed.  The relationships are the key.  And it works both ways.

Candidates often complain that “consultants don’t care about what I want, just about what I can fill for them (and therefore make bonus on)”.  Yeah, sometimes that is the case, unfortunately.  But for every candidate that can honestly say that, and there are a few, there are the ones that come to you and expect you to be a mind reader.  “I can’t afford to spend the time to see you to find a new job or tell you what I want, what I can do, and what salary I will work for.  I’ll just send you this basic CV and expect you to bring me the perfect job”.

Clients do exactly the same.  For every client that has taken the time to invest in a relationship with a consultant that is providing as important a service as their accountant, solicitor and banker – ie hiring their biggest asset, their staff – there are those that send out a blanket email to 20 agencies which says “Send me CVs for a telesales person.  Not sure what salary, but we are looking for experience”.  No explanation as to how they are selling the product, what the targets will be, the environment they will be working in etc.

I turn down business if I know that I won’t be able to help due to a lack of information and cooperation.  I also turn down candidates if the investment in time and energy is not forthcoming.  I wish every consultant did this.  If they did, the industry would be happier, more successful and one where committed individuals can create a fulfilling career.

So … here comes my big idea for today … for the next 100 days (yes 100, I’ve already written my list) I am going to post on each step of the process of working with agencies, from client and candidate perspectives, so that we can all learn how to work better with each other.  My good deed for 2007.

If there are any specific areas that you would like to discuss come on over and we’ll add it in.

Career Direction: Up, Down, Left, Right, North, East, South …..

Which direction?

Or do we need to change at all?  Curt Rosengren’s latest blog post, tells us that:

Part of the secret to creating a career that lights you up is staying energized and fresh for the long haul. It’s too easy to fall into a rut that starts to slowly leech the energy out of you until one day you realize that your journey just doesn’t have the same oomph it once had. 

You can read the full post here: The Occupational Adventure (sm): Stay fresh through exploration

The exploration concept he presents is simple and effective and often we do it unconsciously.  As I was reading the article, I sat back and thought about the last week.  I havn’t been at work and I’ve had some time to explore areas of the Internet that I have never really understood, including blogging and social bookmarking.  I even taught myself some basic html and css so I could help my dh refresh his company website.  So how can I apply this to work?  New business? New marketing methods? What are other people doing in my field?

I’ll let you know if my explorations make a difference to how I feel on Monday morning.

Getting Organised … Help is at hand

I have been visiting this site for well over five years now.  I was looking for somewhere that would help me develop those skills that make you organised, proud of your home and your life.

The blog of this site :Get Organized Now! Weblog has not only made me a better housekeeper.  Well worth a visit if you are looking for tips on managing your time, home, career, space and life better.

New Career & Organised Life – Top 2 Most Wanted Life Improvements?

I work with a lot of people who want a new career.  I certainly want a more organised life.  But are they the Top 2 Most Wanted Life Improvements?

I read many different blogs, websites, magazines and newspapers, and a common theme that continuously appears is ‘Life Improvement’.  I know I try to improve mine:  more organised, better timekeeping, committed, focused, better paid.  Is it a universal aim? Or am I alone?

Let me know.


August 2017
M T W T F S S
« Apr    
 123456
78910111213
14151617181920
21222324252627
28293031  

del.icio.us

Archives

Selection