Day 1: Your Personal Brand

Stop.  Right now.  Don’t send your CV or click on apply until you have read this message.

Is your Personal Brand ready?  Does it represent you:

  1. accurately?
  2. professionally?
  3. skillfully?
  4. presentation-ally (not sure if this is a word but matches the ally theme I have going on here!)

In other words

Does it sell you?

What is your Personal Brand?

Your Personal Brand does for you what all those adverts and slogans do for Nike, Coke, Pepsi [insert your successful brand of choice here].

Your Personal Brand is what describes, sells, presents, persuades, and attracts people, companies, friends and potential colleagues (girlfriends, boyfriends, the list is endless) to you.

It could be the way you look, your choice of font for your CV, your choice of vocabulary, your style of speech and so on.  Just like it is for [insert your successful brand of choice here].

There are many, many different things to consider when enhancing your Personal Brand, and it can take quite an investment of time and effort to get it right, so for now, before you press send on that email or post that CV, have a read through from the employers perspective.  Or better yet, get your father/best friend/girlfriend/guy who owns the corner shop to have a read through (as long as it is someone who is going to be honest) and ask them:

“Does this seem like the CV of someone you would hire to do [insert your job requirements here]?”

If they say, “whoops, you missed an ‘s’ in ‘succesful’,” or “yeah but do they really need to know that you enjoy drinking and clipping bonsai trees every night of the week”, then the next few articles on developing the presentation of your Personal Brand may be very useful.


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April 2007
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